R0,00 / Month
30K-105K
consideration, awareness
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Consumers purchasing gadgets, devices, and electronics via BNPL.
Digitally savvy, coupon-using shoppers earning over R10k/month — value-driven but with solid spending power.
Shoppers in the categories of Grocery, Cleaning & Household, Personal Care, Beauty, Health & Wellness, Baby Care, Pet Supplies, and Office & School.
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